Routes4U is seeking professionals with a specific knowledge in the creation of a branding strategy and/or the implementation of a branding strategy for the Danube Region. He/she should be aware of the different phases of a branding strategy, e.g. the brand audit phase, the brand development phase and the brand implementation phase.

The objective of the branding strategy is to promote the identity of the Danube Region, in line with the objectives of EUSDR, using the Cultural Routes as the products of the branding strategy. The experts should have a thorough country-specific knowledge in at least one of the following countries: Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Germany (Baden-Württemberg, Bavaria), Hungary, Moldova, Montenegro, Ukraine (Odessa, Chernivtsi, Ivano-Frankivsk and Zakarpattia), Serbia, Slovak Republic, Slovenia and Romania.

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